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This web site lullsoft.com has the following in the site, "EasySleep is simple and easy to use software that shutdown your computer automatically at a time period you choose." Our analyzers noticed that the webpage also stated " You can fall asleep while listening to your favorite music without having to worry about shutting down your computer." The Website also said " Diminuendo - Auto reduce the speakers volume constantly Unique Feature. Run File - Run an EXE or Batch file on time Unique Feature. Auto ReBoot - Shuts down the system and then restarts the system." The website's header had auto shutdown as the most important optimized keyword. It is followed by shutdown, shutdown windows, and shutdown timer which isn't as highly ranked as auto shutdown. The next words lullsoft.com used was auto shutdown timer. shutdown pc was included but might not be seen by web engines.